Prudential - Charity Partner Sourcing

Prudential needed to refresh its long-list of potential national charity partners for its Charity of the Year programme.

The company wanted to ensure that all charities asked to tender for the partnership met clear criteria in all areas.

CCWorks was chosen for the project because of our extensive voluntary sector experience. Using this knowledge, the following information was researched and developed: 

A list of potential charity partners were measured against eight set criteria points
Key questions were created to be used as part of the evaluation process to identify the maximum potential benefits from each charity partnership
An in-depth telephone questionnaire was carried out and key questions emailed
Full report and comprehensive spreadsheet created with results
CCWorks' MD formed part of the judging panel to choose charities going forward to the staff vote

Outcomes

More targeted charities meeting all the company's criteria were available at the long-list stage.
The thoroughness of the research ensured that the company managers could assess these with full information, resulting in a high-quality short-list.
"CCWorks has been supporting our award-winning community investment programme as an outsourced supplier for the past five years...Their all-round knowledge of Community Investment and attention to detail are excellent and we are delighted with their service"
Kevin Charles, Public Affairs Manager
, Pfizer UK
"It’s useful to have all the necessary information on one site. It is quick and easy for Santander staff to search for projects, with drop-down menus for further details. It is simple for the Santander administrator to track how many people have reserved and completed the volunteering projects. You can also upload photos of the completed projects, and the feedback forms allow Santander to report on the activities that have been completed "
Sheralee Morris, Community Relations Senior Manager
, Santander