The review entailed in-depth interviews with key fundraising staff, a thoruogh fundraising benchmarking exercise with four other Hospices and analysis of each current income stream.
Recommendations arising from the review included:
- a new fundraising department structure headed up by a Director of Income Generation
- the development of two new sustainable fundraising streams
- a need to ensure Demelza remained engaged with the local communities that it serves.
These recommendations were implemented by the Charity.